Fabletics: Using the Reverse Showroom Model to go Head to Head with Amazon

What is a reverse showroom model you may ask? It’s a revolutionary concept based on how today’s consumer makes purchase decision. It is currently being utilized by Kate Hudson’s mega brand Fabletics and the results have been phenomenal. By utilizing a reverse showroom technique, Fabletics has skyrocketed to the top of the athletic wear market in just three short years, earning $250 million in sales since the brand was created by Hudson and team. The company is also now going head to head with online wholesale giant Amazon, and doing extremely well The reverse showroom technique invites potential buyers into a virtual showroom, or store, where they can engage actively with the company and view all options from the convenience of their own desk or couch. It has become a wide phenomenon that today’s consumer goes into retail stores, or showrooms, to decide what they want and then immediately scours the internet to find it at a lower price, even if it is just a few dollars in savings, it feels like a huge “win.” By creating this amazing virtual showroom, Fabletics has none of the costs of building stores across the country, they just have a select few in very key locations. This allows them to keep their prices at a modest cost while still offering the highest quality of products – a win win for both Fabletics and for its customers, that have become an extremely loyal fan base and source of referrals to friends and family.

 

Their reverse showroom technique also is unique as it offers a membership plan, so a buyer mentally commits to a certain payment each month and then receives a custom package, tailored to their specific workout needs and style preferences. Of course, they can pause the membership if they would like or need to, but the financial investment has already been mentally made, keeping people purchasing again and again on the membership model.

 

A recent review on Foodie Stays Fit (not sponsored) detailed how high of a quality Fabletics provides. It especially focused on the quality of the leggings, which can be hard to find at a modest cost. The review showcased some of the fun and trendy styles that the blogger received and overall she would highly recommend Fabletics to anyone that is looking for style and substance in the workout process.

 

 

Want to get familiar with Fabletics? If you visit their website there is a cute little Lifestyle Quiz that will ask questions about the type of exercise you do and your personal trend preferences. From there, you receive a custom profile, meaning each piece you receive is tailored just to you!

Eva Moskowitz: Giving New York The Gift Of Good Schools

Eva Moskowitz is a woman who stands for improving the education system in the country. She is known to be one of the forefront people to the school charter movement, which was for bringing together more privately owned schools, which are dedicated to offering a highly high level of education.

The campaign had brought to light all the drawbacks of the current public education system and showed the comparison with the existing private schools and the children passing out of them. Eva Moskowitz has always held that education is one of the main factors that contribute to the development of a country, and is trying to do her bit to contribute to that growth. Eva is an entrepreneur and business woman who has used her passion to make a name for herself. She is the founder of the Success Academy of Charter Schools. This is one of the largest chains of schools in America. Most of the schools that Eva Moskowitz founded are located in and around New York City. Eva Moskowitz’s goal is to be able to give children all over New York access to a highly high quality of education, which can help them immensely as they grow up.

Eva Moskowitz’s first school was opened to students in 2006, and since then, the chain has grown massively. The first school under the Success Academy of Charter Schools was the Harlem Success Academy in New York. What urged her to go on and open up more schools in New York was the feedback that she got from parents of the children in the schools. New York is the commercial capital of the country, but when it comes to schools, New York isn’t the best place, or wasn’t until Eva Moskowitz came into the picture. People coming to live there were coming for everything that the city had to offer but had to settle regarding the schools that they send their children to. By setting up schools that offered some of the highest levels of education, Eva Moskowitz gave New York city the one thing that they lacked in.

Getting Inspired by Nick Vertucci’s Success

Nick Vertucci is one of the successful people who believe that the past should not bind any person’s success. His story is a testimony, as all he had was enough in a family that loved him; he did not have the excesses in his childhood for him to be a future success that he is today. However, things turned for the worse when his father passed on when he was only ten, leaving the mother to fend for the young family. She had to work extra hours and would mostly leave Nick and his siblings on their own. By the time Nick Vertucci was 18 years old, he was living out of his van and was at a very low point in his life.

The situation changed later when he got into the business of selling computer spare parts on nvrealestateacademy.com. The freedom that came with the business allowed him to get independent and even start a family of his own, which led to marriage and three daughters. Everything seemed to work out until in 2000 when things crashed in the economy causing financial panic. His mentality earlier in life was not all wrong, and it made him ready to face tough times in life.

Hard times and 18months of almost losing everything and plunging into debt pushed Nick Vertucci into a real estate career by attending a workshop after a coercion from a friend. While he may have been reluctant at first, it turned out to be the best decision he ever made in his life. The workshop turned everything around for him. This was the beginning of him coming up with a revolutionizing system for the real estate industry, which then became an easy way to make easy money. While this may have taken a decade to build due to the information he had to gather, Nick Vertucci considers it all a worthy sacrifice.

He got to build the Nick Vertucci Companies Inc. whose goal is to offer its customers solutions to the problems that they face when starting out in the real estate business. The NV Real Estate Academy was founded and flagged by one of the most successful investors in real estate. The school teaches investors and equips them with different skills from the basics to real investing tips on highya.com.

From this, Nick’s fortunes have continued to grow and expand. The system is available for all people who are interested in making money and getting their finances in order in the real estate industry at http://fortunesinflippingevent.com/.

Honey Birdette Will Spark the Romance in Your Life

Honey Birdette, an Australian lingerie brand that was founded by Eloise Monaghan, has really caught on, especially with the US customer. Homey Birdette has launched an e-commerce site specifically for the US market after having a 374% sales increase in just 12 months. The new site will help keep up with the growing demand and it is offering free shipping on orders over $50 as well as faster shipping and easier returns.

Honey Birdette already has 55 stores in Australia and is expanding into the UK with its very first store outside of Australia located in London’s Covent Garden. Honey Birdette also has a store in Leeds’ Victoria Gate and one in Westfield White City. The brand has its eyes on 10 additional locations including at Liverpool, Newcastle, Leeds, and Westfield Stratford. By the end of 2018, Honey Birdette is expected to have 40 stores in the UK and is hoping to eventually expand into Europe.

Honey Birdette, as seen on Instagram, is an upscale boutique that has items that will seduce and inspire fantasy. There are teddies, cuffs, collars, massage candles, and everything in between. When you browse their collections in-store, you will find that it is an experience that will spark the imagination and will entice every lover wanting to ignite their relationship to the next level.

Honey Birdette was created because a couple of friends felt that there just was not the variety of lingerie and bedroom items tat they were seeking. They ended up designing and manufacturing their own and now their brand, Honey Birdette, is quickly catching on in the United States, Australia and in the United Kingdom. The brand is unique and is becoming very sought after because it is fresh and appealing to lovers all over the world. There is a reason it has gotten so big.

Find more Honey Birdette on YouTube.

Hussain Sajwani, Successful Founder of DAMAC Properties

Hussain Sajwani serves as the Chief Executive Officer and founder of DAMAC Properties. DAMAC has been in operation since 2002 and is headquartered in Dubai, the United Arab Emirates.

Hussain Sajwani’s Career History and Current Role at DAMAC Properties.

Mr. Hussain graduated from the University of Washington and obtained a Bachelor of Science degree in Economics and Industrial Engineering. DAMAC is engaged in real estate development projects for residential, leisure, and commercial properties in the Middle East and Dubai. Read more: Hussain Sajwani Family | Celeb Family

Hussain Sajwani maximized on the fact that the Dubai Government decree allowed foreigners to own properties. As a result, non-Emiratis became his primary area of concentration and clientele.

Properties and Businesses that Sajwani and His Companies have worked with

During the 1980s, Hussain Sajwani involved himself in the food business and provided the United States Army with excellent food service in 1991 during the first Iraq war. However, in 2002, Hussain decided that his future was in the real estate business.

Since 2011, DAMAC has been incorporating food into the business operations when it launched the hospitality division. Currently, DAMAC has completed 8890 units in total since it began operations. These additions have positioned DAMAC as one of the leading operators in the apartment and hotel service industry. Mr.Sajwani aims a expanding its business operation towards Turkey, Egypt, and Saudia Arabia. Learn more about Hussain Sajwani Family: http://www.cnn.com/2017/01/02/politics/donald-trump-new-years-eve-speech/

Hussain Sajwani and his Relationship with Donald Trump

Sajwani is a billionaire real estate developer who collaborated with President Donald Trump on his International Golf Club. International Golf Club has luxury villas that generate a sales revenue of about two billion dollars.

During New Year’s Eve, Mr. Trump named a few prominent business owners and partners at Mar-a-Lago resort in Florida as he was celebrating his victory in elections. Mr.Sajwani happened to top the list since DAMAC Properties is responsible for the construction of Trump International Course Dubai.

Philanthropies that Hussain Sajwani and DAMAC have supported

Hussain actively participates in charitable activities. For example, in 2013, Hussain donated two million dollars towards the AED’s campaign that provides clothing for approximately one million children in the world. His contribution was done together with the Dubai government to help improve the people’s standards of living.

George Street Photo and Video in NYC For Your Very Special Day

For that very special day you need a very special photographer that captures the importance and beauty of the moment. George Street Photo and Video NYC is that special photographer. They specialize in photojournalism capturing every single moment of your wedding day. Their photos will allow you to tell and retell your story during the upcoming years.

George Street Photo tailors the photographer and style to your wishes by giving you a wedding quiz to make sure you get a photographer that will give you the memories you want to receive. They believe it is your day and you should get photos in the style you are wanting. Their price is very competitive to what is offered in New York City.

 

Brian Bonar: Made In America and One of its Best

To understand Brian Bonar and what he does requires much effort. Bonar is defined as a Financial Executive, but that does not tell you anything about what he does. Bonar appears to demand attention and for people to follow his effort.

When I reviewed his life, his energy, his priorities, his extensive business acumen and his business creativity in the food industry, I agreed with a commentator who compared Brian Bonar to the Wolf of Wall Street. Bonar is a person that you either follow his lead or get out of his way, and this is a positive review of his life.

Brian Bonar attended the James Watt Technical College between 1963 and 1969 where he specialized in mechanical engineering. Bonar earned his undergraduate degree from the University of Strathclyde in Glasgow, an MBA and a Ph.D. from Staffordshire University.

In a nutshell, Bonar trained as a mechanical engineer, has extensive knowledge in marketing, created innovative sales techniques, is an expert in lead generations, instigated mergers and acquisition, a financial leader of numerous productive companies, raised venture capital and improved corporate systems.

To say that Brian Bonar’s career resembled a whirlwind is an understatement. As an entrepreneur, business and financial advisor, CEO, VP, President and founder he has involved with, at the minimum, 31 corporations.

Bonar’s business interests transcend his role as strictly a financial executive. He was the CEO of Imaging Technologies Corporation that specialized in imaging technology which developed color management software.

As the VP of Sales and Marketing for Rastek Corporation, he specialized in color and monochrome printing equipment. He was employed by Adaptec Inc., a laser printer company.

However, it was Bonar’s genius as a Financial Advisor and creative manager that has placed him at the top of his profession. His corporate role, for which he relished, was to create added value by his presence and management style.

Corporate profits and efficiency are streamlined by creating sophisticated solutions for office systems and improving administrative services.

According to Bloomberg, Brian Bonar’s strategy was to use mergers and acquisitions to create value and to improve overall corporate performance by marketing management services. With Bonar’s efforts, AITEC acquired Source One Group, Inc., a professional employer organization (PEO).

This acquisition not only diversified AITEC to serve medium-sized businesses requiring payroll and human resource services, but it also provided AITEC additional revenues of approximately $40 million. Also, PEO’s are a growing business management service.

In an 180 degree turn, Brian Bonar turned his unexhausted energy towards the food business. Bonar’s interest was to open a bistro, Bellamy’s, in San Diego. Bellamy’s, of course, is one of San Diego’s finest eatery. Escondido’s Bellamy’s is also doing fine. Are you surprised?

WEN by Chaz Delivers Fuller Hair

Fine hair can be difficult to manage and style. One beauty editor decided to give the all in one styling conditioner from Wen hair a try. She wanted to see if she could get celebrity worthy locks from the popular product. The cleansing conditioner claims to be a shampoo, conditioner, and styling treatment all in one.

Her first couple of days, she noticed her hair was cleaner. This result surprised her since the product recommended double the usage. She washed and styled it every day with the product. It wasn’t until days later that she noticed it was thicker and fuller. The product was able to help her obtain those luscious locks but it was a full week later that she saw results. WEN by Chaz helped her thin hair become fuller and bouncier. That type of hair was easier to style and manage. https://twitter.com/wenbychazdean

Chaz Dean is the celebrity stylist behind the WEN by Chaz line. According to crunchbase.com, he first started his career as a photographer. Seeing the beauty in the world, he studied cosmetology and became a hair stylist. While working for another salon, he learned how to make hair products. He started his own studio in where his philosophy is to give women what they want. He sells hi products on Guthy-Renker and QVC stores nationwide.

Securus Technologies

Securus Technologies is a communications platform that is allowing inmates to communicate with their significant others, family members, or friends without requiring them to visit their physic location. This is a great benefit for any visitor who may have been required to travel quite a distance to visit the inmate. Not only is distance an issue for many visitors, but so is appointment scheduling. Appointment scheduling has often been an issue for many visitors of inmates, as the times that they had wanted to visit may have already been taken. If you are unsure about whether you will be able to benefit from Securus Technologies or not, please do not hesitate to visit the website to see whether it is available for use at your location. You may find that it is offered at your facility, and if it is, you may certainly have the right to utilize it for your communication needs. Be sure to contact the customer service department if you have any questions or concerns in pertinence to your utilization of the system.

 

Securus Technologies is not only benefiting those who use it for their needs of communication, but also law enforcement officials, as it is enabling them to monitor the conversations that occur. Due to their capabilities of monitoring the conversations, they are now capable of solving crimes by using anything that is talked about in the conversations that occur over the Securus Technologies lines. Although it is a safe and secure connection, inmates should be aware that the police can use anything that is said over the platform in court if needed, thus, they should not only avoid speaking about illegal matters, but also avoid being involved with any in the first place. Just because an inmate is in jail does not mean that they are forever required to live the lifestyle, or make the choices that they may have made that had out them in there in the first place. They can and should change the bad decisions that they may have made in the past.

 

Norman Pattiz Reveals Increased use of Podcast on Brand Advertising

Podcast has gained a new prominence, but this time round, in the advertisement industry. Going by the three separate research done on 2016, the effectiveness of podcast advertising has seen brands gain tremendous awareness among the listeners.

The research was done through an online survey of listeners of various leading podcasts before the advertisement of the brands and after the advertisement.

In 4-6 weeks of ads, podcast audiences showed tremendous acknowledgment of the advertised brands, and even most of them showed increased willingness to go for the brands in the market. Learn more about Norman Pattiz: https://www.linkedin.com/in/norman-pattiz

According to Crunchbase, in the research results jointly announced by Podcast One’s executive chairman Norman Pattiz and Edison Research vice president of strategy Tom Webster on February 9, there was a positive impact of podcast advertising across all the advertised brands especially on brand recall, will to purchase and remembrance of specific brand messages. Some of the specific findings included:

  • There was increased number of listeners who mentioned a particular grocery brand to up to 60%, presenting an increase of over seven percent.
  • There was a general increase in product awareness. Awareness of the financial services products increased by 47% while awareness of automobile aftermarket products rose 37%. Lawn and Garden products grew in recognition by over 24%.
  • Over a third of the audiences responded favorably to automobile aftermarket product, presenting an increase in a positive reception of 18%. Those who were likely to consider going for a lawn and garden product totaled 22%, translating to a 16% increase.
  • Casual dining restaurants were the biggest gainers in the advertisement campaign with over 76% increase in audience awareness of specific restaurant advertisement messages.

Norman Pattiz hailed the research results, adding that podcast advertisement has had a great impact on brand and equally forcing a shift from traditional brand advertising formats. Norman Pattiz added that the format is independent and thus more objective. The research involved five major national consumer brands across five different product and service categories.

About Norman Pattiz

Pattiz is an established business personality in the America’s media industry. He founded Westwood One, one of America’s dominant radio network that feeds giant broadcasting channels with news as well as sports and entertainment programs. He once served as the president of the Courtside Entertainment Group.