Fabletics: Using the Reverse Showroom Model to go Head to Head with Amazon

What is a reverse showroom model you may ask? It’s a revolutionary concept based on how today’s consumer makes purchase decision. It is currently being utilized by Kate Hudson’s mega brand Fabletics and the results have been phenomenal. By utilizing a reverse showroom technique, Fabletics has skyrocketed to the top of the athletic wear market in just three short years, earning $250 million in sales since the brand was created by Hudson and team. The company is also now going head to head with online wholesale giant Amazon, and doing extremely well The reverse showroom technique invites potential buyers into a virtual showroom, or store, where they can engage actively with the company and view all options from the convenience of their own desk or couch. It has become a wide phenomenon that today’s consumer goes into retail stores, or showrooms, to decide what they want and then immediately scours the internet to find it at a lower price, even if it is just a few dollars in savings, it feels like a huge “win.” By creating this amazing virtual showroom, Fabletics has none of the costs of building stores across the country, they just have a select few in very key locations. This allows them to keep their prices at a modest cost while still offering the highest quality of products – a win win for both Fabletics and for its customers, that have become an extremely loyal fan base and source of referrals to friends and family.

 

Their reverse showroom technique also is unique as it offers a membership plan, so a buyer mentally commits to a certain payment each month and then receives a custom package, tailored to their specific workout needs and style preferences. Of course, they can pause the membership if they would like or need to, but the financial investment has already been mentally made, keeping people purchasing again and again on the membership model.

 

A recent review on Foodie Stays Fit (not sponsored) detailed how high of a quality Fabletics provides. It especially focused on the quality of the leggings, which can be hard to find at a modest cost. The review showcased some of the fun and trendy styles that the blogger received and overall she would highly recommend Fabletics to anyone that is looking for style and substance in the workout process.

 

 

Want to get familiar with Fabletics? If you visit their website there is a cute little Lifestyle Quiz that will ask questions about the type of exercise you do and your personal trend preferences. From there, you receive a custom profile, meaning each piece you receive is tailored just to you!

Eva Moskowitz: Giving New York The Gift Of Good Schools

Eva Moskowitz is a woman who stands for improving the education system in the country. She is known to be one of the forefront people to the school charter movement, which was for bringing together more privately owned schools, which are dedicated to offering a highly high level of education.

The campaign had brought to light all the drawbacks of the current public education system and showed the comparison with the existing private schools and the children passing out of them. Eva Moskowitz has always held that education is one of the main factors that contribute to the development of a country, and is trying to do her bit to contribute to that growth. Eva is an entrepreneur and business woman who has used her passion to make a name for herself. She is the founder of the Success Academy of Charter Schools. This is one of the largest chains of schools in America. Most of the schools that Eva Moskowitz founded are located in and around New York City. Eva Moskowitz’s goal is to be able to give children all over New York access to a highly high quality of education, which can help them immensely as they grow up.

Eva Moskowitz’s first school was opened to students in 2006, and since then, the chain has grown massively. The first school under the Success Academy of Charter Schools was the Harlem Success Academy in New York. What urged her to go on and open up more schools in New York was the feedback that she got from parents of the children in the schools. New York is the commercial capital of the country, but when it comes to schools, New York isn’t the best place, or wasn’t until Eva Moskowitz came into the picture. People coming to live there were coming for everything that the city had to offer but had to settle regarding the schools that they send their children to. By setting up schools that offered some of the highest levels of education, Eva Moskowitz gave New York city the one thing that they lacked in.

Getting Inspired by Nick Vertucci’s Success

Nick Vertucci is one of the successful people who believe that the past should not bind any person’s success. His story is a testimony, as all he had was enough in a family that loved him; he did not have the excesses in his childhood for him to be a future success that he is today. However, things turned for the worse when his father passed on when he was only ten, leaving the mother to fend for the young family. She had to work extra hours and would mostly leave Nick and his siblings on their own. By the time Nick Vertucci was 18 years old, he was living out of his van and was at a very low point in his life.

The situation changed later when he got into the business of selling computer spare parts on nvrealestateacademy.com. The freedom that came with the business allowed him to get independent and even start a family of his own, which led to marriage and three daughters. Everything seemed to work out until in 2000 when things crashed in the economy causing financial panic. His mentality earlier in life was not all wrong, and it made him ready to face tough times in life.

Hard times and 18months of almost losing everything and plunging into debt pushed Nick Vertucci into a real estate career by attending a workshop after a coercion from a friend. While he may have been reluctant at first, it turned out to be the best decision he ever made in his life. The workshop turned everything around for him. This was the beginning of him coming up with a revolutionizing system for the real estate industry, which then became an easy way to make easy money. While this may have taken a decade to build due to the information he had to gather, Nick Vertucci considers it all a worthy sacrifice.

He got to build the Nick Vertucci Companies Inc. whose goal is to offer its customers solutions to the problems that they face when starting out in the real estate business. The NV Real Estate Academy was founded and flagged by one of the most successful investors in real estate. The school teaches investors and equips them with different skills from the basics to real investing tips on highya.com.

From this, Nick’s fortunes have continued to grow and expand. The system is available for all people who are interested in making money and getting their finances in order in the real estate industry at http://fortunesinflippingevent.com/.

Honey Birdette Will Spark the Romance in Your Life

Honey Birdette, an Australian lingerie brand that was founded by Eloise Monaghan, has really caught on, especially with the US customer. Homey Birdette has launched an e-commerce site specifically for the US market after having a 374% sales increase in just 12 months. The new site will help keep up with the growing demand and it is offering free shipping on orders over $50 as well as faster shipping and easier returns.

Honey Birdette already has 55 stores in Australia and is expanding into the UK with its very first store outside of Australia located in London’s Covent Garden. Honey Birdette also has a store in Leeds’ Victoria Gate and one in Westfield White City. The brand has its eyes on 10 additional locations including at Liverpool, Newcastle, Leeds, and Westfield Stratford. By the end of 2018, Honey Birdette is expected to have 40 stores in the UK and is hoping to eventually expand into Europe.

Honey Birdette, as seen on Instagram, is an upscale boutique that has items that will seduce and inspire fantasy. There are teddies, cuffs, collars, massage candles, and everything in between. When you browse their collections in-store, you will find that it is an experience that will spark the imagination and will entice every lover wanting to ignite their relationship to the next level.

Honey Birdette was created because a couple of friends felt that there just was not the variety of lingerie and bedroom items tat they were seeking. They ended up designing and manufacturing their own and now their brand, Honey Birdette, is quickly catching on in the United States, Australia and in the United Kingdom. The brand is unique and is becoming very sought after because it is fresh and appealing to lovers all over the world. There is a reason it has gotten so big.

Find more Honey Birdette on YouTube.