Luiz Carlos Trabuco Cappi’s Current Role At Bradesco Bank

Luiz Carlos Trabuco Cappi has contributed largely to the Brazilian banking industry. He is among the longest-serving professionals in the banking sector having worked in the company from 1969. Due to his immense experience, Luiz Carlos has earned a reputation as a great leader who has dedicated his entire 47-year career working for Bradesco bank.

He was tapped to the highest position in the bank late last year when the former chairman, Lazaro Brandao stepped down from his role as the chairman of the bank. His remarkable leadership abilities earned him promotions over the years where he started out as a bank clerk in one of the oldest financial institutions in Brazil. Currently, Bradesco dominates the Brazilian banking industry after successfully acquiring HSBC bank in 2015. The acquisition enabled the lender to increase the number of branches, customers, and even assets, thus beating their competitors, Itau Unibanco. Besides banking, Bradesco also dominates the insurance sector with Bradesco Seguros, the insurance division commanding a market share of more than 35 percent.

Bradesco’s range of clients
Amador Aguiar, the founder of Bradesco bank established the institution with the aim of serving civil servants, business people, and farmers who were in dire need of banking services. However, over the years, the bank’s client portfolio has diversified to include influential business people, political leaders, high-end and small businesses, among others. Currently, the bank has over 27 million account holders and the largest asset base among its competitors.

Work experience
When Luiz Carlos Trabuco Cappi took over as the director of the marketing department, he initiated several changes that helped to attract more customers and investors. He popularized the market segmentation techniques in Brazil and also opened Bradesco bank to the media. Instead of focusing on numbers, Luiz Carlos Trabuco Cappi encouraged his team members to concentrate on service delivery. Luiz believed that service delivery was critical in bringing and retaining customers in the bank.

Owing to his success in the previous posts, Luiz Carlos Trabuco Cappi was promoted to become the company’s president in 2009. During this time, their rivals, Banco Itau and Unibanco had merged thus taking over the leadership of the Brazilian banking sector. Luiz was seen as the most suitable individual who would help Bradesco to regain its market share.

After his appointment, Luiz came up with a well-thought plan that would enable Bradesco bank to grow organical in a period of ten years. Part of the plan included the acquisition of smaller banks. The plan wasn’t feasible as the acquisition proved costly for the bank. However, in 2015, he landed a deal that enabled Bradesco bank to grow six times ahead of its organic growth.

After his appointment to the top-most seat in the bank, Luiz left Octavio de Lazari to succeed him as the president of the bank. Octavio de Lazari is also a highly experienced leader who has served in Bradesco since 1978. As the chairman of the bank, Luiz now focuses on guiding the executive on the day-to-day running of the institution.

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How the new fusion on the go app from the advertising giant Talk Fusion will help transform business

During its launch in 2007, no one ever thought that Talk Fusion would be such a big deal in the corporate world but eleven years later saying that the app has had major success is an understatement because its success is non-quantifiable and it continues to conquer even bigger markets. For instance, it is now a global tool available in more than 140 countries and with its recent extension into a video app, its growth is set to increase tenfold. However, its success does not come as a surprise as it has been a game changer for many business owners ever since its release. It helps them stay on top of their game by always being one step ahead of their competitors and at the same time enabling them to maximize on their sales and profits.


Talk fusion packs a punch of features which make it possible and its new video chat app boasts even more. For instance, business owners can now conveniently send video email messages directly to their clientele at the touch of a button on their apple or android devices.

This enables them to always keep their clients on tabs about their video marketing campaigns regardless of their location. Additionally, video messaging is more effective in creating a positive shift in their businesses because it tends to capture the attention of the client better than an ordinary written email hence increasing engagement and lead conversion.


Ease of use


Besides the convenience it creates by making it easy for business owners and clients to communicate and maximizing on lead conversion, this new app is ultimately easy to use and does not require one to be tech-savvy. Users have the option of either uploading an older video or recording a new one and then attach a template or add other features present to make it blend with the message that one is trying to pass across or make it more appealing.


It is also flexible and can be used to make video calls to friends and family via a shared link and also boasts a new picture messaging feature while at the same time allowing you to know who’s online and who’s not. So much can be said about this fusion on the go app but to sum it up, it is going to transform the future of most businesses and is indeed a game changer. Learn more:


About Talk Fusion


Established about a decade ago, Talk Fusion is a Florida based company which has become a household name in the advertising arena thanks to its diverse array of video related products. The company takes a unique approach which focuses on broadcasting, conferencing and social networking using videos. The primary objective of taking this approach is to help its users attract and increase their customer retention rate through the creation of more engaging content. Led by Bob Reina, Talk fusion continues to amass a bigger customer base and is now used globally thanks to its effectiveness and the fact that it meets and surpasses the expectations of its users.


The Role of Innovative Entrepreneurs in the American Healthcare Field

Because of their ability to come up with innovations critical to the advancement of various sectors of the American economy, to state that entrepreneurs are essential is an understatement. There is no doubt that some sectors of the economy are more attractive to entrepreneurs than others. Information technology field, for example, is rapidly expanding courtesy of thousands of entrepreneurs that join the field in droves every year with new innovative ideas. Against the backdrop of the expanding IT field, the American healthcare sector is not up to par.

There are a handful of healthcare IT entrepreneurs in the American healthcare field. Drew Madden, a managing partner at Evergreen Healthcare Partners, is one of the members of the rarefied group of healthcare IT entrepreneurs. Drew Madden, a graduate of the University of Iowa College of Engineering, has carved a niche for himself as the leading electronic medical records professional. Ever since he set foot in the corporate world, Drew Madden has dedicated his time to the optimization, troubleshooting, implementation, and other complex issues pertinent to an EMR project.

What sets Drew Madden apart from other entrepreneurs in the field is the passion for the healthcare sector. John Crowley, for instance, is an entrepreneur in healthcare. Unlike Drew Madden, however, John Crowley stumbled into healthcare. He, John Crowley, was uninterested in healthcare until trouble came knocking at his door. John Crowley’s two children were diagnosed with Pompe disease at the time when little information about the neuromuscular disorder was available. John Crowley took it upon himself to find a solution for Pompe disease, becoming an innovator in healthcare.

A lot has changed since 1998 when John Crowley’s children were diagnosed with Pompe disease. The U.S government has put in place measures to entice smart people to work in healthcare. Some projects, initiated by the first American CTO, were intended to woo smart entrepreneurs to join the sector and hopefully come up with new revolutionary ideas likely to advance the healthcare sector.

Entrepreneurs like John Crowley and Drew Madden understand that healthcare is a lucrative field. Take Drew Madden, for instance, who increased Nordic Consulting Partners revenues by $129 million in under five years when he was the firm’s president.

The Fight For Rights With The Lacey & Larkin Frontera Fund

As the rest of the world knows, the United States of America is one of if not the most powerful country there is. When combining factors such as wealth, status, and population, the United States is the destination goal of so many countries today. In other words, the rest of the world is taking notes from America on how to become a successful nation.

The reason this is important to understand is that, on the outside, the United States of America is portrayed much differently than on the inside. This day and age, it is absolutely unbelievable to see how America is stilled polluted with injustice acts upon minorities. Read more: Michael Lacey | LinkedIn and Michael Lacey | Twitter

With many on the outside believing that this was only a phase in the country’s otherwise prosperous history, the United States continues to have atrocious acts of civil rights violations, injustice crimes, and flat out atrocious acts upon those who can’t stand up for themselves.

Needless to say, if these acts were more easily seen, there is no doubt that the rest of the world would look down upon the country. That is not to say that every other country does not have its own problems but, the United States definitely needs to put more emphasis on solving this problem.

Luckily, in the meantime, exceptional individuals such as Michael Lacey & Jim Larkin are doing there part to counteract this issue.

Seen as leaders in the civil rights activists scene in America, both Michael Lacey & Jim Larkin have gone far and beyond to give hope to those being taken advantage of. Having said that, here is more on Michale Lacey, Jim Larkin, and how they have contributed to combat civil rights violations.

The Lacey & Larkin Frontera Fund

With the issue of civil rights discrimination and other similar issues, unfortunately, there will always be a place for it in America. Realizing this issue, Michael Lacey & Jim Larkin established the Lacey & Larkin Frontera Fund.

The fund, which has been beneficial to so many minority groups in America, has focused on helping Latinos and the many injustice acts of rights that they face every day. Worth mentioning, they have been more than successful in aiding latinos and, everyone else for that matter.

Since its establishment, the organization has been more than willing to take on personal matters with its clients, court cases, and other similarly helpful operations.

As we can imagine, they have built quite the following of supporters that, till this day, continues to grow exponentially. In fact, it won’t be surprising to one day see the Lacey & Larkin Frontera Fund establish a global existence as a civil rights organization. Because there work is so profound, there will always be a need for the organization’s support around the world. Furthermore, the Lacey & Larkin Frontera Fund has been a godsend to so many people.

Both Jim Larin & Michael Lacey should be extremely proud of the incredible work their organization has contributed to. As for Jim & Michael themselves, they deserve more appreciation for their actions than they already get.

Fortress Investment Group: Rise of the Investment Managing Company

In 1998, three ambitious entrepreneurs established an investment management firm, calling it the Fortress Investment Group. The founders, Randal Nardone, Rob Kauffman, and Wesley Edens, wanted to create a company that would give them the highest profit, and they thought of establishing the company because according to their research, an investment firm wields the biggest revenue. Before establishing the company, the three entrepreneurs had to conduct studies on how they can become successful in the field of managing investments. They decided to locate their headquarters in New York City, because of its reputation as the global headquarters for a lot of companies. The Fortress Investment Group wanted to take advantage of its proximity to major companies based in New York City, and according to its founders, it would make it easier for them to find clients in America’s largest city.After news of the company’s establishment was reported, investors are bullish to put their money at the Fortress Investment Group because of its unlimited potential.

Randal Nardone, Rob Kauffman, and Wesley Edens welcomed all of the investors who wanted to invest in their company, and they helped them in making their money grow. Confident that they could also do well in the stock market, the founders introduced the Fortress Investment Group to be traded publicly. It became available at the New York Stock Exchange in early 2009, and because of the effort from its founders, the company was recognized by experts as one of the largest private equity firms to be available for public trading in the United States. Through the years, the Fortress Investment Group managed to build a positive reputation for their clients, and the amount of assets that they are managing is currently at $70 billion. This amount includes a lot of investment options, and Randal Nardone, Rob Kauffman, and Wesley Edens stated that they are still welcoming new investors who would have to have their money grown.Since becoming publicly traded, the Fortress Investment Group has seen tremendous growth on their end. The private equity fund received a growth of 39.7%, which is considered as record-breaking.

Experts agree that the leadership of Randal Nardone, Rob Kauffman, and Wesley Edens will bring a lot of positive changes for the Fortress Investment Group. Unfortunately, during the financial crisis in the year 2009, the Fortress Investment Group was stricken by the collapsing market. They had to think for alternatives that would save the company from complete bankruptcy. The founders had to brainstorm what options they could choose, and they immediately diversified the company’s investment. The Fortress Investment Group went back on track and was given several awards in 2010.In 2010, the Fortress Investment Group had to step up concerning an issue surrounding the 2010 Vancouver Winter Olympics. During the preliminary planning for the 2010 Vancouver Winter Olympics, a company called the Millennium Development Group showed their interest to build the athlete’s village. However, they declared bankruptcy shortly before the games began, and the government of Vancouver had to partner with the Fortress Investment Group to continue building the village. In the end, the Fortress Investment Group was awarded the ownership of the newly constructed Olympic village in Vancouver.