Luiz Carlos Trabuco Cappi’s Current Role At Bradesco Bank

Luiz Carlos Trabuco Cappi has contributed largely to the Brazilian banking industry. He is among the longest-serving professionals in the banking sector having worked in the company from 1969. Due to his immense experience, Luiz Carlos has earned a reputation as a great leader who has dedicated his entire 47-year career working for Bradesco bank.

He was tapped to the highest position in the bank late last year when the former chairman, Lazaro Brandao stepped down from his role as the chairman of the bank. His remarkable leadership abilities earned him promotions over the years where he started out as a bank clerk in one of the oldest financial institutions in Brazil. Currently, Bradesco dominates the Brazilian banking industry after successfully acquiring HSBC bank in 2015. The acquisition enabled the lender to increase the number of branches, customers, and even assets, thus beating their competitors, Itau Unibanco. Besides banking, Bradesco also dominates the insurance sector with Bradesco Seguros, the insurance division commanding a market share of more than 35 percent.

Bradesco’s range of clients
Amador Aguiar, the founder of Bradesco bank established the institution with the aim of serving civil servants, business people, and farmers who were in dire need of banking services. However, over the years, the bank’s client portfolio has diversified to include influential business people, political leaders, high-end and small businesses, among others. Currently, the bank has over 27 million account holders and the largest asset base among its competitors.

Work experience
When Luiz Carlos Trabuco Cappi took over as the director of the marketing department, he initiated several changes that helped to attract more customers and investors. He popularized the market segmentation techniques in Brazil and also opened Bradesco bank to the media. Instead of focusing on numbers, Luiz Carlos Trabuco Cappi encouraged his team members to concentrate on service delivery. Luiz believed that service delivery was critical in bringing and retaining customers in the bank.

Owing to his success in the previous posts, Luiz Carlos Trabuco Cappi was promoted to become the company’s president in 2009. During this time, their rivals, Banco Itau and Unibanco had merged thus taking over the leadership of the Brazilian banking sector. Luiz was seen as the most suitable individual who would help Bradesco to regain its market share.

After his appointment, Luiz came up with a well-thought plan that would enable Bradesco bank to grow organical in a period of ten years. Part of the plan included the acquisition of smaller banks. The plan wasn’t feasible as the acquisition proved costly for the bank. However, in 2015, he landed a deal that enabled Bradesco bank to grow six times ahead of its organic growth.

After his appointment to the top-most seat in the bank, Luiz left Octavio de Lazari to succeed him as the president of the bank. Octavio de Lazari is also a highly experienced leader who has served in Bradesco since 1978. As the chairman of the bank, Luiz now focuses on guiding the executive on the day-to-day running of the institution.

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