The creation of the Lime Crime cosmetics line is a testament to the determination of innovative entrepreneur Doe Deere. As a schoolgirl in Russia, she sold temporary tattoos to kids in her class and told them how cool it was to wear them. That was her first marketing campaign, but it wouldn’t be her last. When her family moved to New York City, Doe Deere was a teenager and she dreamed of being a wealthy model and designing beautiful, unique clothing. She enrolled in FIT, designed and made some clothing, set up a website and began marketing her creations. But sales were minimal.
Doe Deere then set her sights on becoming a musician and performer. She and her now husband, Mark, started a rock and roll band, produced a few albums and started doing shows all over New York. The records didn’t sell well and no label signed the band. Still, Doe Deere pressed on. Unable to find make-up bright and colorful enough to highlight her features for a show she and the band were preparing to do, Doe Deere taught herself how to produce make-up and created the cosmetics she needed. While her music career didn’t take off, the make-up Doe Deere created for that show started Lime Crime cosmetics.
With no marketing budget or connections in the cosmetics industry to help with sales, Doe Deere designed an innovative online marketing campaign that helped to make Lime Crime an international phenomenon. For millions of people worldwide, Lime Crime’s neon-bright make-up is exactly what they wanted. And they have become passionate fans of the brand. Doe Deere regularly communicates in person and online with people who love Lime Crime’s products and she draws inspiration for new products from them. Plus, she works with female entrepreneurs to offer them business building tips.
Lime Crime produces colorful eye-shadow palettes, rainbow-colored liquid liners, glittery lip gloss, loose pigments and nail polish and lipstick in the brightest colors imaginable. And they are all made from vegan ingredients and Lime Crime doesn’t do testing on animals, so they produce cruelty-free cosmetics. The company’s mascot is a purple unicorn that represents rare beauty, compassionate kindness and individuality. And Doe Deere is known as the Unicorn Queen. She embodies the company’s unique, magical style, creativity and natural flair.
Doe Deere and Lime Crime continue to use beautiful colors to make people all around the globe feel happy. Lime Crime is passionate about giving their customers the freedom to have fun with the colorful make-up choices the company offers. Lime Crime’s colorful make-up inspires people and lets them transform themselves for party or play into what they see as the best version of themselves. The company’s products are designed to fills a very specific niche. They allow people to fulfill their special fantasies by adding a unique twist on standard make-up choices.
Lime Crime regularly creates new make-up collections that bring different color palettes to life. They give daring people new color combinations to experiment with every day.
Visit http://inspirery.com/doe-deere/ to learn more.