Doe Deere is the colorful and charismatic founder of Lime Crime cosmetics, a beauty line that has blown the roof off the makeup industry. She serves as a role model for new entrepreneurs who are looking for inspiration in their own ventures. Her hunger for a cosmetics color palette that would keep pace with her unique clothing style inspired her to start her own business.
While the things that you love can inspire you to start your own business, make sure that whatever inspires you would work as a viable product or service. Your passions can either make or break your small business venture. The first step is to make a business plan – once it’s on paper, then you can review if and find the pitfalls if there are any. Once you’ve looked at your plan closely, then it’s time to determine important factors such as startup costs, long-term finances and how much time you will need to invest.
The bottom line is this: if you have a great idea and want to be your own boss then go for it! The benefits of being a business owner are numerous, but it takes time, effort and sweat equity to make a profit. By having a solid plan, you can achieve your dreams. Positive role models such as Doe Deere can remind you of the power behind ideas, planning and action to get your company rolling.
The idea for Lime Crime was born on eBay in 2004, when Doe Deere used the name for her DIY online fashion store. The company Lime Crime was founded in 2008. Doe didn’t agree with the people in the industry who said nobody would buy cosmetics online. Her adventurous spirit and good business sense allowed her to shun the negative ideas, and get her where she is today.
Doe Deere was named as a Top Inspiring Female Entrepreneur by Self Made magazine. She also supports animal rights and has ensured that all of Lime Crime’s beauty products are 100% cruelty free and vegan. Doe believes that her success can be attributed to listening to others (whether you agree with them or not), breaking the rules and to always following her visions.
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