An Online Reputation Management can help your brand tremendously

An online reputation management is just as the name suggests, managing your reputation on the internet. It is first important that everyone you handle your business operations with such as employees, clients, business partners and the world as a whole sees your company as great. You can spend thousands of years building your business’s reputation but lose it in a day because of lack of a good reputation management. The internet is a powerful tool and is one of the best reputation management platforms.

An effective online reputation should get it right from the beginning. Most business owners online never bother about their reputation online until something negative about their name appears online. For proper reputation management, one should frequently check to keep a positive and clean look on the internet. Smart online business owners have noticed this and are taking online reputation management services seriously. The have achieved this using multiple tools and tricks;

You will find two kinds of online reputation management services online, a Reactive and a proactive one. Proactive services are run to maintain a good standing with your company online. It is mostly used by new companies or companies that their online reputation matters a great deal. For reactive services, they are exclusively made for brands that have their names tarnished online. A reactive campaign deals with an online clean up.

Overlooking the importance of your company checking its online reputation could result in a catastrophe. Having such a reputation management in the marketing strategy makes a big difference in the eyes of your consumers. Making your presence online is just the beginning, the next step should be managing reputation regarding positive reviews.

Having your company or brand be a part of sites dealing with online reputation should also benefit with SEO. Being listed with online reputation management sites creates links for your site. This should tremendously help you as far as search engines are concerned. Having a good online reputation that ranks top on search engines can easily knock out a competitor.


What You Need To Know Before Hiring An Event Planner

Throwing an event of any size can be stressful enough without the added pressure of finding the right event planner who can help make your dreams become a reality. The right event planner will use their industry experience and expertise to make sure that your entire event runs smoothly. The wrong event planner, however, can turn your event into a chaotic headache, costing you valuable time and money.


That’s why we have compiled an easy to-do list so that you can make the best decision when it comes time to hire an event planner. By following these steps, you will be able to find the right planner for your upcoming event whether it be a corporate luncheon with 500 guests or a small, intimate gathering.



  1. Have a General Budget in Mind


Before you can start researching event planners, you need to have a general budget in your head.



  1. Determine the Role of Your Event Planner


Are you hiring someone to handle the day-of coordination? Or, are you looking for an event planner who will provide all the catering and entertainment in addition to taking care of the small details?


It’s important to know what kind of planner you need. If you are looking for a full-service event planner, go with a company like Twenty Three Layers in New York City. Twenty Three Layers will not only manage your event so that everything runs smoothly but they will also provide every service you could possibly need to ensure that your event is a memorable one.



  1. Check References


Just because an event planner promises you the world does not mean that they will deliver. That’s why it’s very important that you thoroughly check resources. Find online reviews of the event planners that you are considering. Plus, a good event planner should come with their own references.





Planning an event can be a lot of hard work. That’s why it’s so important that you find the right event planner who will help you with whatever it is that you need. By following this list, you will be able to find the right event planner for the job.