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We live in an age of unprecedented hype.
We get bombarded with new trends, hyped-up technologies, and overhyped companies everywhere we turn on the internet.
Social media is full of influencers pushing products they don’t use themselves, and endless clickbaity articles pad out our news feeds suggesting that new companies are game-changers; yet often it turns out all these fanfare is for nothing.
In this article, we’re unmasking 13 wildly overhyped companies that the whole world needs to take a break from because some things just aren’t as revolutionary as they claim to be!
Let’s cut through all the fawning about these corporate giants and delve into what each one really has (or hasn’t) achieved within their own respective industries.
So join us on an enlightening journey of untangling the hype around these 12 “innovative” business empires.
#1. Old Navy
Old Navy used to be a great place to get decent clothes cheap.
The quality was never top rated, but with the low price, it was a trade off we all accepted.
But prices have drastically increased and the quality has stayed the same, making them not worth it.
Yet we are still subject to all their commercials that are downright annoying.
You could argue that all the telecom companies could be listed here.
Most complain about the horrible customer service.
Many people said trying to close an account for a deceased loved one was the most complicated thing they have ever done.
I can relate.
When my father passed away, getting Verizon to transfer the account to my mother was like pulling teeth.
In addition, they had the nerve to try to charge her a $75 account transfer fee.
You might not know the name Luxottica, but they are in the eyeglass industry.
So why do people not like this company?
Because similar to Signet Jewelers, Luxottica owns everything.
This includes Oakley, Ray Ban, and more.
They also run Pearle Vision, LensCrafters, Sunglass Hut, Target Optical, and more.
Google has been the dominant force behind web searching for decades now.
But things are as rosy as they once were for the tech giant.
Instead of creating innovative services, the company focuses on share buybacks to prop up the stock price.
When competitors release new services, Google now plays catch up.
And it gets worse.
Many people are fed up with the search results not showing what they seek.
Others have given up on the search company because they feel it censors web results.
Many agreed that Zales and other large chain jewelry stores have high markups and poor customer service.
As a result, people recommend buying from local, family-owned jewelry stores.
To further the point, Signet Jewelers owns Zales, Kay Jewelers, Jared, Blue Nile, and more.
#6. Beats by Dre
These headphones were a status symbol from the start.
The build quality has always been poor, and the sound quality is just as bad.
Some people did point out that now that Apple owns the brand, the quality has increased, but not to the point that the headphones are worth buying.
There is not much love for Uber.
While the service they provide is great, the company as a whole has issues.
As one person noted, “The company burns through so much money, has never been profitable, has no moat, has a ton of competition, is banned in some countries/cities, and still has a market cap of $80 billion.”
Then there is the pay that drivers receive. The issue is that the amount varies by location and type of ride.
One driver shared this look behind the curtain.
“In the U.S., if a driver accepts a ride that pays $100, they will lose $25 in primary fees plus an extra $1 to $3 in secondary fees. However, they will still keep at least 72% of the fare.”
“The problem occurs with low value rides. A $15 trip will result in a primary fee of $3.75 plus a potential secondary fee of $3, which means the driver may only keep 55% of the fare. If the cost of gas and car depreciation is taken into account, if not supplemented by a tip, they may make under 50% of the fare.”
#8. Hello Fresh
Hello Fresh is one of the first meal kit companies out there.
While many people swear by the service, many others have issues.
Some point to making people work during the pandemic, while others say the price is too high to be worth what you get.
Others mention that their deliveries would routinely be missing ingredients, which defeats the purpose of having a ready-to-eat meal kit.
There is a lot of dislike for Nestle out there.
People claim the company doesn’t care about the environment, pays workers a poor salary, and more.
McDonald’s was a great place to get cheap food that was decent quality.
You knew you weren’t getting high quality, but you accepted that because of the low price.
But now, the prices for everything at the fast food restaurant have increased, making it not worth it.
For the same amount of money, you could go to a local restaurant and get a much better quality of food.
People used to love going on Instagram to look at amazing pictures from around the world.
Those posting took pride in ensuring the pictures they took were top quality.
But to make money, Instagram pushes videos, and most of the content is from wannabe models, influencers, and memes.
If that isn’t enough, plenty of ads will also annoy you.
#12. X (Formerly Twitter)
First, Elon Musk bought the company and began to crack down on what he felt were issues with how the company was handling some users.
Then he changed the name to X, creating another controversy.
At this point, most people, most people are over it and want to get on with their lives.
#13. Bud Light
The beer brand has dominated the news for most of the year after it’s controversial partnership made headlines.
While the media has started to move on, there are still occasional news stories about the future of the brand.
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This thread inspired this article.
I have over 15 years experience in the financial services industry and 20 years investing in the stock market. I have both my undergrad and graduate degrees in Finance, and am FINRA Series 65 licensed and have a Certificate in Financial Planning.
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